| Effective corporate broadcasting starts with more than a good camera. Learn how the right space, microphone and audio processing, camera settings and broadcasting AV solutions can help your organization produce professional content for employees, customers and other audiences. |
Transcript
[Music] Hello, Craig Frankenstein, Senior Director of Digital Workplace with FORTÉ. And today I want to share a little insight around corporate broadcasting with you. We work with communication teams almost every day. And we hear a common struggle, high-quality recording when they want to broadcast out to their customers and to their employees. If you've tried this, you know it's not easy. Now, some of you may have the benefit of a professional studio, a space where the lighting and the cameras and the audio is perfectly dialed in, high-quality equipment run by technical operators. For those of you that are still on the journey, there's three things I want you to keep in mind. Number one, think of the space. Is the room you're trying to record in appropriate for the message you're trying to deliver? Is it too big? Is it too small? Is it too cluttered? Take a couple of pictures or record yourself on video in that space and make sure it aligns with the message you're going after. Two, audio. It matters a lot. When we walk into a room, our brains do an amazing job of filtering out the noise we don't want to hear and allowing us to focus on the person we're talking to. Microphones and audio processing aren't quite this good. So, you need to record yourself, listen back, potentially move the microphones or the tech in the room until you get a high quality recorded signal. And three, cameras. They're easier than ever and more affordable than ever. And some of them allow you to auto everything, but don't be afraid to mess with the settings. Let your camera know if you're indoors or outdoors. Check the framing, record yourself, and again, make sure you're delivering the message and the quality that you want to. High quality content matters and it maintains the credibility of your message. Remember that. Allow our broadcast team to help you if you struggle with any of this. Go to ourforte.com for more info or reach out to any of our branch locations.
